WIIFM – What’s In It For Me?
Everyone is a bit selfish with one eye always on their own personal objective – WIIFM – What’s In It For Me? It’s human nature, survival of the fittest. It doesn’t mean it’s always at someone else’s expense but it does explain why we are caught in moral dilemmas from time to time, feeling that being selfish is wrong but so right at the same time! Is it selfish to be focused on What’s In…