What is The Dead Battery Effect, how can it affect your business? When was the last time you went to your vehicle of choice, opened the door sat in the front seat, inserted the key, turned the ignition and nothing happened? The battery is as dead as a dead parrot that is no longer alive (thank you Monty Python). I use the analogy of the dead car battery to emphasise something that we are all…

I used to believe this was an illness that only afflicted the British but I now know it is an issue with human nature. ‘Humans’ have a never-ending desire to be friends with everyone and we tend to become upset when a business or an individual doesn’t appear to like what we are saying or doing. Well, get over it! It is very good to turn people off because: It doesn’t waste their time It…

This is a guide on how to pull a company or client workshop/seminar together that doesn’t cost the earth, has clear tangible reasons for being run, will be memorable for all the right reasons and delivers a measurable success to the sponsors involved. There are currently hundreds of marketing/selling/ infomercial seminars taking place across every city in every country around the world, so why would you consider running one in the first place? In short,…

So what is the mastermind and how does it work? Essentially it is a matter of surrounding yourself with the right people who can add value to your business and you can add value to theirs. My first mastermind was set up with four other companies. We committed 10 days a year to meet together and challenge each other’s businesses. That’s a big commitment – 10 days of support from four external advisors. If you…